Koray Yalçın
Digital Marketing and CRM Consultant
Consultant and researcher working on digital marketing, CRM systems, marketing automation, revenue operations and AI-assisted marketing systems. korayyalcin.net is the product and services platform where this work is put into practice for businesses in Türkiye and Northern Cyprus.
The primary biography is maintained at korayyalcin.org (Turkish). This page is a summary.
Areas of practice
- CRM Architecture
- Data model, pipeline stages, ownership and assignment rules designed before any field is created.
- Revenue Operations
- One lifecycle vocabulary, written hand-off rules and a single revenue report for marketing, sales and post-sale teams.
- Marketing Automation
- Trigger–condition–action flows with service and marketing messages separated and consent checked before sending.
- AI Marketing Systems
- AI assistants and agents with defined tasks, approved knowledge, human approval steps and action logs.
- Lead-to-Sale
- Every step from first touch to closed sale timestamped, measured and attributed to its source.
Koray Yalçın Marketing Systems was founded by Koray Yalçın. Research and methodology published on korayyalcin.org are implemented here as CRM, automation, WhatsApp, AI and analytics systems. The site, its tools and its documentation are in Turkish.
Selected publications
- Report (Turkish) · 2026-08-28 Gayrimenkul Müşteri Adayı (Lead) Dönüşüm ve Yanıt Süresi Benchmark Raporu 2026 DOI 10.5281/zenodo.22850130
- Book (Turkish) · 2026 Gayrimenkul Sektöründe Lead Yönetimi ve Müşteri Dönüşüm Sistemleri DOI 10.5281/zenodo.22864513
- Study (Turkish) · 2026-06-10 Kuzey Kıbrıs Gayrimenkul Sektöründe Yapay Zeka Destekli Revenue Operations (RevOps) Sistemleri DOI 10.5281/zenodo.20747088
- Methodology note · 2026 Lead Routing and SLA in Real Estate CRM: A Methodology Note on Round-Robin, Skill-Based Assignment, Escalation and First-Touch Contracts DOI 10.5281/zenodo.23034179
- Methodology note · 2026 Counting What Converts: A Methodology Note on Stage Definitions, Denominators and Time Windows for Real Estate Sales Funnel Metrics DOI 10.5281/zenodo.23032632
- Guide · 2026 Consent-First WhatsApp Lead Automation for Real Estate: A Practical Guide for Türkiye and Northern Cyprus DOI 10.5281/zenodo.23034354
- Methodology note · 2026 RE-CRM-ER: A Proposed Evidence-Anchored Evaluation Framework for Real Estate CRM Systems DOI 10.5281/zenodo.22954838
- Methodology note · 2026 From Spreadsheet to Closed Loop: A Proposed Digital Sales Maturity Framework for Residential Developers DOI 10.5281/zenodo.23033749
- Methodology note · 2026 Measuring Advertising Trackers and Cookie Consent on Residential Property Developer Websites in Türkiye and Northern Cyprus: A Research Protocol DOI 10.5281/zenodo.23033579
- Methodology note · 2026 Multilingual GEO Visibility Measurement Protocol: Measuring Entity Mentions, Citations and Accuracy in Generative AI Search DOI 10.5281/zenodo.23033244
- Methodology note · 2026 One Person, Many Records: A Technical Note on Person-Entity Identity Consistency Across Persistent Identifiers, Structured Data and Knowledge Graphs DOI 10.5281/zenodo.23033098
The 2026 real estate benchmark describes its figures as a modelled practitioner scenario rather than an audited sample.
Verifiable identifiers
- ORCID
- 0009-0005-0907-9370
- Wikidata
- Q141467418
- ISNI
- 0000000531624227
Contact: info@korayyalcin.org